About the concept

European empowerment

Europe has had quite a few designers recognised worldwide: Dries Van Noten, Comme des Garçons, Sonia Rykiel, Karl Lagarfeld, Yves Saint-Laurent,  etc… Time has come to introduce you to the new generation of creators who represent the new ambassadors of the European spirit.  Story to Line invites you to get to know today’s and tomorrow’s talented designers – Let yourself be touched by their creativity and their vision.

A story of stories

Story to Line wants to give voice to the new fashion creators in Europe, to put their talents as well as their passion and soul in the spotlight.

Behind each collection created, a passionate artist expressed himself. All have their own history: from experience and personal expertise to the early morning rituals, discover what inspires them to create unique pieces. Because fashion only makes sense when it is told, Story to Line takes you into the heart of European creation.

Conscious consumption

Story to Line is committed to give meaning and soul to matter in times of mass-consumption leading to collections on-the-go, missing creativity, quality, production ethics.

Story to Line is bringing its piece to the edifice of responsible consumption by enhancing the production of exclusive pieces designed and made in Europe.Each designer presented on Story to Line made it a point to take the time to select the finest materials and to assemble them in local European workshops. For a product traceability and an exclusivity of what we wear, let us be aware of what we buy and act responsibly.